Product launch activation – Social media driven activity

    • Labello Care and Colour range launch
    • Partnership with the American University of Dubai to promote the new range
    • 900 female students engaged, over 250 posts on social media
    • Activation & Reach:
      • Take a selfie with the Labello “frame” and post on Instagram / Facebook account with #mylabellomoment
      • Win a Labello sample and a selfie stick immediately!

    Nutri Choice Heavens and Choco Chunkies in schools and universities

    • Brand: Nutri Choice Heavens and Choco Chunkies
    • Audience: Over 10,000 sets sampled to students in these locations
    • Project: Sampling in schools and universities
      • Academic City, Dubai
      • Knowledge Village, Dubai
      • Schools in Sharjah and Dubai