Tapping the Filipino Community

    • Brand: Britannia Good Day cookies
    • Introduce the brand to the Filipinos a new customer segment through direct product sampling at multiple touch-points
    • Reach: Over 37,000 contacts during the two month activity

Promote remittance services to the Philippines

- Brand: Orient Exchange
- Promote Orient Exchange remittances service to the Philippines through street corner marketing
- Over 10,000 contacts during the two month activity

    Reaching the Pakistani community

    • Karachi Darbar is a popular Pakistani restaurant chain
    • Britannia sampled Muffills cakes to KD consumers across 20 branches of the restaurant chain, in Dubai and Sharjah
    • Reach: Over 40,000 Pakistanis tried Britannia Muffills